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Does Blogging Have a Future?

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I’m a committed blogger and I absolutely love blogging here on WordPress. But I am concerned about the future of blogging, because technology is evolving rapidly, and the way in which people consume content has changed a lot and is continuing to change. In this post I’ll be offering a few reflections concerning what I feel is happening. I’d love to get your thoughts on this.

Social Media

Reading blog posts requires patience. While social media apps like Instagram offer gratification in just a few seconds, blog posts represent a greater time investment, which may be less appealing to busy people. Children are growing up addicted to their smartphones, and scrolling through social media feeds requires less concentration than committing to reading a 1000 word blog post, for example. This is one thing that poses a challenge for us bloggers.

The Rise of Video and Audio

YouTube is the second largest search engine on the internet (behind Google). This evidences the fact that people are very keen to consume video content these days. The ability to watch videos on a wide range of devices, including of course smartphones, means that watching content is easier than ever before. The experience of watching video on a smartphone is much better than the experience of reading articles, mainly due to screen size. Most blogs don’t look good on mobile devices. Video also requires less intent concentration than reading blog posts.

In terms of audio, podcasts are incredibly popular at the moment, because you can listen to a podcast while going for a run or cleaning the kitchen, and it’s just not possible to do this with a blog post.

Changes in Our Attention Spans

Have you had the experience of seeing a long post and feeling so daunted by it that you simply close the page and move on? The post might contain amazing content, but the time investment just feels too much. I believe that as content consumers many of us are becoming impatient these days.

Quality is Declining

It’s not uncommon to see blog posts where little or no attention has been given to crafting a great piece of content. Many posts are riddled with spelling and grammatical errors, and many bloggers don’t even consider such things to be important. The fact that there are so many thousands of blogs of this type may have given blogging a bad reputation. I’m very proud to call myself a blogger, but it seems that many people who call themselves bloggers are not really committed to putting in the time and effort required to craft posts into valuable content. When I say to people “I’m a blogger!”, I think the response is often an internal groan that kind of says, “So what? Haven’t you got anything better to do with your time?”

What’s the Solution?

I’m sure that one of the motivations behind the new WordPress Gutenberg editor is that those in charge are trying hard to keep up with the competition. But from what I can gather the new editor hasn’t had an amazing response. The editor can feel rather complicated to use, and this is another barrier to creating great content.

But what we must do is create great content.

Thankfully, reading and writing remain very popular activities. We may need to consider more carefully the way we write blog posts in a changing world. Incorporating more video and audio might be beneficial. Also, writing our content in a concise way and breaking up the text using formatting and images are some things that could help. Considering how our blogs look to people reading on tablets and smartphones is important.

Three Examples of Great Blogs

If you’re looking for inspiration regarding how you can up your blogging game in 2019, here are a few blogs to check out.

Little Grey Box
This travel blog offers great content and is rich in video and images. Posts are regular and well written.

Retrospective Lily
Lily’s blog posts are always very well crafted and easy to read. They aren’t overly long but always offer value.

YariGarciaWrites
Yari’s writing blog is attractive and well formatted. Her posts are of a good length and are always interesting and thought-provoking.


What are your thoughts on the future of blogging? What are your favourite blogs and why? Please let me know in the comments below!

56 comments

      1. If I’m honest Steven, I don’t believe the future of blogging is good in some respects. I don’t think the situation is that good right now. On one hand, a person can blog all they want. I don’t think there is, or will ever be, anything stopping them from doing so. On the other hand, people only have so much free time and that affects how many readers a blogger gets. There is a lot of competition for our time and attention out there and we can only read so many blogs, watch so many Youtube videos, etc. in a day. That being said, we can blog until our hearts content…the question is, who is reading them? So, if a person blogs because they love to write and they are content with that, I believe they will always be able to do that. However, if having enough readers to “make it worthwhile” is an issue for a blogger, I believe many will drop out of blogging because there are limited viewers out there. It seems that many want to be bloggers (video makers, etc);few want to be the readers/viewers.

        Liked by 5 people

        1. Some really good points, thank you for commenting. To me, you’ve highlighted the fact that I need to be proactive as a reader/viewer as well as a writer. We should do for others what we would like them to do for us. I do already read and engage with a lot of blogs, but there’s room for improvement!

          You’re right that there’s a huge range of platforms (and blogs) competing for our attention.

          Liked by 2 people

  1. Oh my goodness! Yes yes YES!! I totally agree with you here. All points. I’ve got major issues with those who consider themselves writers but who cannot write, use spellcheck, or proper grammar. It’s unimportant. My reaction is, if I, the reader, am unimportant to them, they in turn are unimportant to me (not as a person, mind you, but as a “writer”). A lot of times I feel like people are raised hearing “you can be whatever you want to be” or the Burger King motto of “have it your way”… fact of the matter is, just because you WANT to be an astronaut doesn’t mean you CAN be one. Same with writing and like everything else in life. I am increasingly frustrated myself seeing these terrible, not-well-thought-out blogs “succeeding” while others that are genuinely great sit idle because of length or improper tagging or some stuff like that. And yes, I am aware that there are all type of writing and opinions. But still. I know a blogger who straight stole one of my poems and her blog is doing quite well. It makes me wonder if ANY of her content is authentic. Of course I want people like that to fail because they are dishonest and thieves. Unfortunately, that’s not the way the world works. Karma doesn’t exist. Neither does Santa Claus. People don’t get what they deserve. Same across the board for writers. The market is flooded with terrible self-published books (and some awesome ones too!) but the market is flooded. So when one great one comes along, it’s lost or overlooked or disregarded. Tough breaks all around. I am disheartened by the way of the world and what social media is doing to us as a society. What we are ALLOWING it to do to us. I don’t see it getting better. Should we quit writing then in futility?? I say no. I say keep writing. Just…. don’t pin all your hopes on it either.

    Liked by 4 people

    1. Wow, some really good points here, Tara! It’s true what you say about self-publishing. There are so many millions of self-published books these days. People will just throw something into a Word document and then upload it to Amazon. I don’t want to be a prude about it but it is certainly leading to a massive devaluation in books. The same thing has happened with music. It’s got to the point where many people won’t even pay for a book or an album. So how are creative and hard working people supposed to generate an income?

      I love technology and the fact that I can make my writing available to a global audience, but there are lots of downsides to the digital revolution, too. I agree that we shouldn’t quit, we should try to support the work we love and believe in, and keep striving for excellence in our own work.

      (Just as a side note I don’t know where the spell checker is in the new WordPress editor, which is frustrating me!)

      Liked by 2 people

  2. Hi Steven. Great blog. I agree with you on every point. For me, a few factors affect my thinking regarding blogging. First, blogging is not my livelihood, so if somehow it falls off, I’m not affected in that way (i.e., paying bills) by it. Second, you made a great point when you wrote, “Thankfully, reading and writing remain very popular activities.” Therefore, there will always be a market for some kind of thoughtful writing, it’s just a matter of writers being satisfied with their own small little community (i.e., instead of thousands, perhaps hundreds, or even dozens, of readers). Third, I 100 percent agree with you that blogs need to change with the times, incorporating audio and video.

    Also, “amen” to everything you said about grammar and spelling, and another “amen” to keeping blogs shorts (I try never to exceed 750 words). And yes, if I open a blog and it’s really long, I just won’t read it, even if the content is great.

    And speaking of great content … this blog on blogging you wrote is excellent!

    Liked by 4 people

    1. Haha thank you, David 🙂

      It would be interesting to know how many bloggers out there generate a full-time income (or any significant income) from their writing. I don’t think blogging alone could achieve that, it would have to be part of a wider strategy. Thinking outside of the box is important, I suppose.

      I hope you’re right and that there will always be people who want to read and write. And I agree that concerns about audience numbers depend on what each particular blogger is trying to achieve.

      Thank you for your thoughts!

      Liked by 2 people

  3. Hey, what a nice surprise to see my blog here! Thanks so much for sharing, my friend 🙂 I’m definitely glad you’ve been enjoying my blog!

    I think blogging has a specific audience that enjoys the longer, thought-out style. I come to blogs because I find them much more interesting than a quick Tweet, a FB meme, or an Instagram photo. The people that leave comments and interact usually have the patience to read an entire blog, and take their time commenting. It’s definitely a different online atmosphere, and I really enjoy that.

    Thanks again and take good care,
    Yari

    Liked by 6 people

  4. You have made some great points, Steven! People’s attention spans are definitely shorter. How ironic is that Victorian novels about the adventures of fictional characters were once considered low-brow, yet reading anything at all is considered commendable now?

    I don’t think blogging has to die, but it does have to change. We should use the popularity of social media to our advantage to promote ourselves. We should keep our posts brief or break them into parts (I go into the 750+ range sometimes, but my goal is to stay around 500-600 words). We should break up formatting with images, lists, section headings, etc. We should strive to genuinely make good content–WordPress has always recommended this as a big factor in search engine hits. I’m hoping the new editor improves SEO.

    People claim to not have time, but I don’t really buy it. How many hours do people spend binging Netflix? How many blog posts could you read in the time span of a 15 minutes YouTube video? I’m not kidding myself that video content will decrease in popularity, but I think people have time to read blog posts–they just need a little pursuing (social media) and convincing (authentic and aesthetically-pleasing content). I need to quit being lazy and make an Instagram account for my blog. Gah, work.

    Thanks so much for mentioning me, btw! I love reading your posts as well. 🙂

    Liked by 4 people

  5. 🙂 I genuinely believe that blogging is going to be around for a very long time.

    Why?

    Because people will always have an appreciation for the printed word.

    And, there are many YouTube vloggers who have blogs of their own.

    Typographical errors and grammatical errors can be avoided by the blogger doing a bit of proofreading and editing.

    The good news is that there are still a lot of blogs with high-quality content in the blogosphere.

    Liked by 3 people

  6. Love the way you have put your points and I couldn’t agree more.
    Yes As you said one still struggling where to find the spell checker in Gluten berg editor.
    Since our blog content is a drop in the ocean ,my experience is better you keep total words less than 200,even then no body gives a s***.
    As far as audio is concerned again the voice should be crystal clear since accent makes a big difference.
    My guess even video content can’t be more than 2 minutes !
    So much of restrictions since everybody claims no time to read or listen or watch! Crazy world going too crazy !
    Your posts make one really sit and think .

    Liked by 4 people

  7. I do not think much about the future because I am a pessimist, or realist or existentialist if you prefer, so I do not worry much about future and how it is gonna be (like Epicurus). I concentrate on today because with worrying so much my energy will vanish pretty soon and I wont be able to write and read at all, and I love writing. And reading. So if something happen like war or somebody die I’ll be worrying than. Now I read and write, and I like to read creative, artistic and dedicated bloggers.

    Liked by 4 people

  8. Hi Steven,

    Thank you for taking the time to write and give to the world valuable information. Unfortunately, there is so much of information so we all miss out a lot… But then again, I hardly read lengthy blog posts myself, but I read some… So I believe, if the content comes from a heart, it will find it’s way to anther heart one way or the other….

    I only skimmed through your article, so I’m sorry if you’ve already spoken about this, and I’ve missed it… But I have since recently changed my “blog” method (or content method) to be short, sharp, sentences…. say wouldn’t take more than 30 seconds to read… Only difference I see is, I don’t use different social media to do so. I’ve started using apps like “Textgram” and share it via Insta and FB. Hopefully I can share via WP as well… coz I’ve been slacking a bit there…

    Good luck with writing and giving… You definitely gave to me…

    Cheers,

    Nim

    Liked by 4 people

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