I hope you’re all well-rested and enjoying a great start to the week. For today’s Monday Music post I’m courting controversy by sharing an advert by Apple! I know this is likely to upset some readers, but I ask you to set aside your PC/Mac loyalties for just a few minutes and enjoy this video purely for its artistic merits.
The video was released less than a week ago but went viral very quickly, which is unsurprising given that it was released by Apple, one of the biggest companies in the world. But credit where credit’s due, this is a truly astonishing piece of art.
The performer in the video is known by the name of ‘FKA twigs’. She’s a dancer who was born in England from English/Jamaican heritage and used to live in South London, which is the part of the world where I live. The director of the video is Spike Jonze, an American filmmaker known for directing Being John Malkovich and Adaptation among many other movies.
Give it a watch and let me know what you think in the comments.