An old-fashioned letter box with a beach in the background

Blog Promotion the Old-Fashioned Way

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Like most bloggers I am motivated by a desire to make an impact. I don’t just mean to reach an ever-increasing audience, but to inspire people in a particular niche with my writing and with my music. I also love meeting like-minded people; those who are interested in spirituality and all the big questions of theology.

There are many ways for creative people to reach an audience these days, and WordPress is a wonderful platform for building a community and engaging with people. Bloggers can also promote their posts on Facebook and Twitter, pay for some Google ads, write eBooks, operate a mailing list, and use various other promotional tools that have only emerged in recent years.

I love to use all of these tools, but I recently had an unexpected urge to take on a new promotional challenge. I love doing exercise (walking in particular), listening to music or debates on YouTube, getting fresh air, and of course, promoting my blog and books. Imagine if there were a way to combine all of these activities!

Cue my promotional business cards…

On the left is the front, and the right, the back.

I initially ordered a print run of 500 of these, and this week I spent some time walking around my neighbourhood posting them through people’s letter boxes. I have now run out, so I placed an order with VistaPrint for 1000 more. Only a few million more to go and I’ll have the whole of London covered!

I think in today’s climate a multi-pronged approach to promotion is always best, as people access content in so many different ways. But why not incorporate some traditional methods into your promotional mix? As well as posting these through letter boxes they are also handy for giving out in social situations, or book fairs, or other events.

I know that with my passion for theology if I received something like this in the post I would definitely investigate. I realise it’s not rocket science, but if it brings a few new visitors to my blog it will have been worthwhile. And if it doesn’t, I’ve benefitted from the exercise and YouTube debates, so I’m happy regardless!

What are your thoughts on using business cards as a promotional tool? Feel free to share your views in the comments below.


  1. I made my own using cards I already had. Mine aren’t as nice as your, I must admit ;)Nothing on the back, and all ot says on the front is my blog address 🙂 People would ask me for my blog name, address etc. I got tired of finding something to write on, pen, etc…I came home one day, dug through my office supplies, found the cards. I couldn’t find the template, so it took a couple of runs to get the centering/ spacing right for it to print center on each card but they are done, and do the job I need them to do 🙂

    Liked by 1 person

      1. Yours look great, by the way, Steven. Mine were really a convenience. Whether it be an old or new aquaitence, everyone comes around to the question, “do you have facebook, twiiter, instagram, etc” my answer, “no, but I have a blog.” Them, “what’s it called” LOL and my cards were born :):) but I agree they are a great way to get a hard copy of something into others hands that they can access your blog with.

        Liked by 1 person

  2. I don’t think they are a bad idea but here in the States this is illegal, as soon as there is one complaint the police would be knocking at your door. Here only the U.S Mail is allowed to put anything into a mail box. I do wish you well with your efforts though, if nothing else you are getting to get outside and getting some exercise, best wishes to you.

    Liked by 1 person

    1. Hi there Old Poet,

      Yes in the comments above I learned that this is illegal in the States. Here in the UK if people don’t want unsolicited mail they put a notice on their letter boxes saying ‘No Junk Mail’, which I always respect, but even if I did post to those people I’m pretty certain it’s not illegal.

      God bless and thanks for your comment!


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